Zimbabwean brands need to start moving to video content.
Every company needs to be like a TV station when marketing to its audience. What do I mean? Like the days of broadcast, I would look forward to constant programming that I can rely on to be there at a scheduled time. That feeling of longing to watch something can only be created by using content! Creating video content is essential.
We already know that video is the most effective tool we have as humanity for communication. Packaging content that can either entertain or inform while adding value to the user or audience. Delivering your brand like this through content creates better engagement and uptake than any other form of marketing.
Deciding to go into content creation may seem like a tedious job, it is! But with everything, you need a gameplan! What niche can you go into? what messaging can you publish? What is the duration of the video? How often do we see it?
Answering these amongst others is the most essential part of creating an audience by using video content online.
Click here to see some of our work as NafunaTV.
If you need to produce a great video, get in touch with Nafuna’s Creative Services unit that tackles ad campaigns and marketing efforts.
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